About Us

About Little 11 Collective

Little 11 Collective is a thoughtfully curated children’s clothing boutique founded on experience, passion, and a love for timeless design.

I’m Danielle, founder of Little 11 Collective and mum to two boys. I began my journey in the children’s clothing industry in 2015, building a successful brand that was featured in publications such as Hello Magazine and Closer Magazine. During this time, I also designed and manufactured my own clothing line, something I’m excited to return to again.

Children’s clothing has always been more than a career for me. It’s a passion I’ve lived and breathed for years. After taking a short break to focus on family, I felt drawn back to the industry with a renewed sense of purpose and so, Little 11 Collective was born.

A Curated Approach to Children’s Fashion

At Little 11 Collective, I specialise in premium European children’s clothing, sourcing beautiful pieces from Portugal and Spain, where quality, craftsmanship, and attention to detail are truly unmatched.

Each brand and garment is carefully chosen for its design, fabric, and longevity. The collection focuses on timeless styles rather than trends, giving you clothing designed to be worn, loved, and treasured, season after season.

I believe children’s clothing should feel special without being impractical. Every piece in the collection reflects that balance: beautiful, comfortable, and thoughtfully made.

The Meaning Behind the Name

The name Little 11 Collective was inspired by the angel number 11, a symbol of intuition, alignment, and new beginnings. It represents trusting the journey and following what feels right, a sentiment that perfectly reflects the heart of this brand.

“Little” celebrates the small people this brand is designed you- your children, while “Collective” represents a carefully selected gathering of meaningful pieces and trusted brands brought together in one place.

A Brand Built with Intention

As both a founder and a mother, I understand the importance of quality, comfort, and style. Little 11 Collective is rooted in experience and shaped by a genuine love for children’s fashion.

This brand marks a new chapter - one built on years of industry knowledge, thoughtful curation, and a commitment to offering clothing that feels considered and special.

I’m so proud to be back doing what I love. Thank you for being here, I can’t wait for you to discover and hopefully fall in love with the Little 11 Collective.

Love Danielle x